Focus
Align
Grow

001 / Focus

Actionable
Sales
Planning

  • Growth Planning
  • Audience Profiling
  • Campaign Strategy

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002 / Align

Practical
Tools &
Processes

  • Sales Positioning
  • Content
  • Data & Software

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003 / Grow

Highly
Targeted
Campaigns

  • CRM
  • Lead Generation
  • Customer Acquisition

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FOCUS

Actionable Sales Planning

Growth
Planning

Everybody wants to grow, what matters, is why and how. Working with you and your senior team we'll deliver a customised and detailed plan with the clearest commercial objectives – designed to deliver the required growth.

Audience Profiling

Who needs what you do? What motivates them to buy? What companies and departments are these people really in? Sidestepping generic criteria such as job title, we identify the people with the challenges, business ambition and remit precisely aligned to your proposition.

Campaign Strategy

Applying real-world logic and lateral thinking, we translate your business proposition into working, multi-channel campaigns. Precisely targeted and organised, they enable you to engage with multiple audiences effectively, focused around clear and specific commercial need.

ALIGN

Practical Tools & Processes

Sales Positioning

We don't let branding get away without sales scrutiny. What do you really stand for? What can you really do? And, is that promise being communicated clearly enough at an 'on-the-ground' sales level?

Content

Thought leadership is a critical, actionable element of any sales & marketing program. We identify and manage the production of key content activities or 'lead magnets' required across your campaigns, enabling you to attract and engage more customers.


Data & Software

Better quality, truly targeted data will transform your sales conversion rates. If you want lists that contain more of the right people, we will identify and source them. We will also review your existing prospect data to reveal the health of what's on file. Then, using a variety of tools and software, we get everything pulling in the same direction. This can include how to organise data, how to deliver your messages to market or report on sales activity across the team.

GROW

Highly Targeted Campaigns

Dedicated CRM Management

Content marketing and other ongoing activities will drive new prospects in to your CRM continuously. This creates the need for daily monitoring to identify new leads, data changes and the accurate completion of new records. Dedicated CRM Management involves us running your CRM system so that you don't have to.

Lead
Generation

We proactively manage ongoing content-linked email & social campaigns to generate traffic and leads. Scheduled into regular sequences and automations, we continually update email & social copy, asses how well things are working and identify where things can be improved.

Customer Acquisition

Acting as your dedicated business development team, we will manage leads and sales opportunities through to conversion. This service includes the selection of specific, high-level prospects and the creation of tailored, challenge-based direct approaches on a one-to-one basis. Building relationships at the highest possible level, the process transforms your sales pipeline.